Wellbeing and Health / Welleat
The RCA final solo project, 02/2019 ~ 06/2019
Welleat helps women to have a healthy diet by posting what they eat, and it supports them to have an awareness of the cancer risk through their eating habits.
The user collects rewards that they can use to buy health products and food based on a recipe the service provides, and get discounts on health checkups during the activity. At the same time, Welleat analyses the user's lifestyle data: What, when and where they eat and provides the user with personally tailored advice from reliable health data.
Welleat creates a healthy ecosystem and encourages women to live healthily together. It works with research companies and the medical industry and provides distinct and qualified data to users. Welleat helps the user to understand and build a healthy eating habit for their healthy lives.
// IDEATION + PROTOTYPE
How Welleat works
1. Creating a personal database
First of all, Welleat creates a personal database. Depends on demographic and personal data, it creates different groups for offering tailored information according to their activity.
2. Consistency
Secondly, Consistency. For changing an eating healthy habit, they need to record what they eat for understanding themselves continuously. With eat.coin, users can post it easily and get a motivation to use service.
3. Doing together - peers supporting
Thirdly, peers supporting.
Sharing eating habit with others, it can enhance them to learn and to get motivation changing an eating habit.
4. Knowledge and Education
Fourthly, user can educate and get knowledge of diet with the medical cookbook. Dr Clare published it for breast cancer patients to prevent. So, the user can learn new recipes based on keywords of food and ingredient
5. Summary of personal data
and personally tailored information
Fifthly, user can understand their eating habit thorough summary of their eating data, and also get personally tailored information. Daily, weekly and monthly they can get what they eat.
Describe your image
Describe your image
Describe your image
Describe your image
6. Personally tailored healthy products
Lastly, user will get customised recommendation and healthy products so they can buy the ingredients more easily.
Describe your image
Describe your image
// PROTOTYPE TESTING
Prototype testing with young women (26-31)
Had prototype testing with young women from 26-31 for 3days.
The process is that provided notification about meal time and sent health information based on what they eat.
I found they were willing to post what they eat and got the motivation to eat healthily. They said it was an opportunity to learn and to understand their eating and want to change eating healthy.
Had prototype testing with young women from 26-31 for 3days.
// STACKHOLDER MAPPING
// VALUE PROPOSITION
